ANOTHER VIRGIN?
Tuesday, November 1, 2011 at 11:57PM |
The Localphiles
Might have just found out some of the best news ever. Well...sort of. Virgin will soon be opening Virgin Hotels. That's right, the same service, quality and innovation that we've come to love with Virgin America, Atlantic, Trains...will now be in the hotel sector. First stop? Chicago in 2013.
Virgin Hotels has purchased the Dearborn Bank Building, a Chicago landmark. It was one of only two office buildings designed by famous theater architects Rapp & Rapp. Virgin Hotels will keep the outside as it and accent it's architectural splendor inside. A sigh of relief for such a great company like Virgin to come in and preserve the landmark as opposed to gentrifying/tearing down. We love this idea of keeping the skyline as is and simply making the inside 2011, if you get my drift. I'm a much bigger fan of the nostalgia than I am the gleaming metal and glass that has come around as of late.
We expect that Virgin will do exceptionally well in their hotel venture. Some hotels will open prior to the 2013 opening of the Chicago property, but it remains to be seen as to where they will be.
I mean...Virgin America, but on the ground? Alright.
-Justin
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